PRODUCT: All Campbell’s products
TARGET: Busy moms looking for fast, delicious, and nutritious meals their whole family will enjoy.
THE BRIEF: How do we make Cook with Campbell’s a favourite, easy-to-use recipe resource for busy moms?
We knew the key was to make things simple. There are endless recipe resources online, from blogs to Pinterest and beyond, but what made our redesigned Cook with Campbell’s site so effective was its ease of use and recipe filtering system. Rebranding and rethinking the site from the ground up, we did a full site audit, eliminating all unnecessary pages and streamlining the site, always putting the user experience first.
Recipes were broken down by category, such as quick and yummy weeknight pleasers, budget-friendly meals, and seasonal or featured dishes – all incorporating Campbell’s products to speed up the cooking process. In addition to these categories, our recipe search functionality had a highly effective filter, allowing busy parents to find recipes using a certain ingredient, or by method, meal type, dietary restriction, and more.
The copy throughout the site was written to be warm, inviting, and always family-oriented.