CLIENT: 100% Canadian Milk / Heart & Stroke Foundation / Colorectal Cancer Association of Canada / Osteoporosis Canada
PRODUCT: Get Enough Helper App
TARGET: Canadians 35+ who are becoming aware of age-related health conditions.
THE BRIEF: Create a series of sharable social videos encouraging Canadians to incorporate more milk products into their lifestyle.
High-performing social videos are bite-sized, engaging, and easy to digest. Each of these 3 “Get Enough” campaign videos utilized an animated infographic style combined with compelling copy as supers, allowing the target to quickly absorb these videos on their Facebook feed, without even needing audio.
Each just 30 seconds long, this campaign gets to its point quickly, presenting the problem then the solution: a balanced lifestyle that incorporates dairy products. The audience is encouraged to track their dietary intake through a branded Get Enough Helper App, with the added incentive of donations made to the Heart & Stroke Foundation, Colorectal Cancer Association of Canada, or Osteoporosis Canada for using the app.