Sara Abuzinadah – Senior Copywriter

A Toronto-based creative with good ideas and even good-er grammar.

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O’Keeffe’s Working Hands

CLIENT: O’Keeffe’s

PRODUCT: Working Hands Hand Cream

TARGET: The manliest of manly men. Guys who work with their hands and have painful dry, cracked skin.

THE BRIEF: How do we convey that this ain’t yo’ mama’s hand cream?

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