CLIENT: Rhapsody Property Management Services
PROJECT: West22 – Resort Style Rentals
TARGET: Torontonians looking for a long-term luxury rental with all the convenience and amenities of condo living.
THE BRIEF: Brand and launch a new development at Weston and Lawrence Avenue.
We started from the ground up on West22, literally. From naming the development to coming up with its positioning and tagline, we then created a fully integrated campaign, spanning print, digital ads, a website, and an email marketing campaign.
The concept for both the development and the campaign was that of “resort-style living” – the ease of having everything you could want or need right at home, including a pet lounge, yoga studio, urban cafe, and toddler playroom. This idea inspired the campaign hashtag: #AllIn. A dual meaning of both “all-inclusive” and the notion of being all-in – choosing a luxury rental to commit to for the long-haul.
PRINT AD SERIES
Body copy:
Imagine renting somewhere that has everything you want, right on-site. That’s resort-style living. Hit the spin studio, work up a sweat at the gym, or release the day’s tensions at the yoga studio. With 1, 2, and 3 bedroom suites available, this and more is #AllIn at West22.
Body copy:
Imagine renting somewhere that has everything you want, right on-site. That’s resort-style living. Bring your little one to the toddler’s room to play and learn, while you supervise and make friends at the parent’s lounge. With 1, 2, and 3 bedroom suites available, this and more is #AllIn at West22.
Body copy:
Imagine renting somewhere that has everything you want, right on-site. That’s resort-style living. Play a game of pool or tackle a board game with friends at the games room. With 1, 2, and 3 bedroom suites available, this and more is #AllIn at West22.
Body copy:
Imagine renting somewhere that has everything you want, right on-site. That’s resort-style living. Bring your dog to the pet lounge to play and make furry friends. With 1, 2, and 3 bedroom suites available, this and more is #AllIn at West22.
Body copy:
Imagine renting somewhere that has everything you want, right on-site. That’s resort-style living. Minutes away from the convenient UP Express Weston Station, get downtown and back in a flash. With 1, 2, and 3 bedroom suites available, this and more is #AllIn at West22.
Body copy:
Imagine renting somewhere that has everything you want, right on-site. That’s resort-style living. Steps away from the Weston Farmers’ Market, shop for the freshest local produce from spring to fall. With 1, 2, and 3 bedroom suites available, this and more is #AllIn at West22.
HOARDING
FLOOR PLAN PRINT AD
DIGITAL BANNERS
