CLIENT: Dairy Farmers of Canada, Recharge with Milk (sub-brand)
PRODUCT: Chocolate milk
TARGET: Athletes and Canadians who take fitness seriously.
THE BRIEF: How do we make chocolate milk a top-of-mind workout recovery drink?
THE CONCEPT:
Beat Every Sunrise
Speak to the highly motivated in their language with a digital hub of fitness tips and education. Woven throughout, chocolate milk is seamlessly positioned as the ultimate post-workout recovery drink.
